About InPlay

We build the technology behind great betting brands

InPlay Software is a B2B iGaming technology company. We give operators the platform, sportsbook, casino content and payment tools to launch quickly and scale safely in regulated markets.

Our engineers, traders and product specialists have spent years inside operators — so we know what it takes to keep a sportsbook live on a Saturday afternoon and a cashier converting at midnight.

Today we power brands across Europe, Latin America, Africa and Asia, from ambitious start-ups to established national operators.

150+

Operator brands powered

35+

Regulated markets

1B+

Bets processed yearly

24/7

Expert support

What we stand for

Partnership over contracts

We measure success by our clients' growth. Dedicated teams stay with you long after go-live.

Speed with control

Fast releases backed by automated testing, certification and change management regulators trust.

Local by design

Languages, payments, odds formats and compliance tuned for every market we serve.

Responsible by default

Player protection tools are part of the core platform — never an afterthought.

Speak to sales

Let's build your next brand together.

Tell us about your market, licence and timeline. A product specialist will walk you through a live demo tailored to your business.

  • Live platform demo within 48 hours
  • Commercial proposal for your model
  • Launch roadmap and compliance check